REVENUE PROJECTS

Without these two pillars—support from the fans and sustainable financial resources—a football club cannot survive in the medium or long term. This section will present a series of detailed ideas aimed at generating financial value specifically for local and semi-professional clubs, but always in connection with fan engagement.

Clubs that are well-organized in terms of on-field strategy may generate financial income through transfer revenues without relying heavily on fans. However, clubs with this structure are extremely rare globally.

Moreover, this series is not concerned with elite-level clubs. These clubs already have multiple income streams—broadcasting rights, sponsors, transfer activity, private investments, and commercial partnerships. My focus lies with lower-division teams in your own city, or perhaps even the semi-professional club closest to your home.

Unfortunately, these clubs often struggle to generate auxiliary income. Fans tend to skip matches, opting instead to watch higher-quality football available on TV or the internet. However, if we can build emotional loyalty between local residents and their neighborhood clubs, we could not only expand the footballing culture, but also create local economic ecosystems around these clubs.

Naturally, in countries like Germany or England, where supporting one's local club is deeply ingrained, this level of intervention is often unnecessary. Still, one can only hope that such football culture spreads globally, eventually narrowing the inequality in the sport.

That is the purpose of this project: to develop creative, locally applicable, low-cost, fan-oriented strategies to sustain and grow clubs operating outside of football’s financial elite.

1-) SHIFT THE SHAPE 

Local football clubs face not only on-pitch competition but also a constant battle off the pitch for financial sustainability. Especially when compared to metropolitan teams, one of the most urgent needs for these clubs is to establish regular and innovative revenue streams. Yet, relying solely on modest sponsorships and ticket sales no longer meets the demands of today’s digital and interaction-driven economy. It is essential to involve loyal supporters in more creative and participatory ways. Read More...

2-) TACTICS IN YOUR HANDS: You’ve watched enough. Now lead.

Many football fans dream of being in the manager’s shoes—selecting the right formation, choosing the ideal players, neutralizing the opponent’s strengths, and exploiting their weaknesses. This project offers supporters a structured and meaningful opportunity to step into that role.

This goes beyond traditional matchday entertainment. It is designed to deepen the relationship between club and fan, not through chants alone, but by inviting the fan into the tactical thinking of the game—encouraging them to reflect, analyze, and emotionally invest. Read More...